Reclaim or reinvent spaces? The LINQ Promenade example.
- Arq. MUTRO
- Jun 30, 2025
- 1 min read
The LINQ Promenade
Originally, this space served as a service road for the Imperial Palace casino, an Asian-themed hotel. It was acquired in 2005 by Caesars Entertainment , which in 2011 announced a complete renovation of the hotel and the construction of a new pedestrian walkway, which finally opened in 2014 .
The walkway is located between The LINQ and Flamingo casinos and is approximately 1,200 feet long. It houses approximately 35 establishments , ranging from restaurants to technology stores. Its main attractions include the High Roller observation wheel—the tallest in the world, at 550 feet tall , with 28 capsules and a 30-minute ride—as well as the Fly LINQ Zipline .
With an investment of $550 million , this project was conceived as an open-air social center , focused on entertainment and the visitor experience. Especially geared toward a young audience, it offers a more dynamic and informal alternative to traditional casinos.
Architects:
David M. Schwarz Architects (Washington, DC)
Klai Juba Wald Architects (Las Vegas)
Hetzel Design (Sherman Oaks, California)
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